
Financial Services
Key segments are Private Equity/Venture Capital, Asset Management, Retail Banking and Insurances/Captives.
Around 2,000 companies make up a vibrant ecosystem of Financial Services in the Canton of Zug. Examples in Private Equity/Venture Capital are Partners Group, Capital Dynamics, HBM Healthcare Investments, CAPVIS and Invision. Hundreds of companies in Asset Management, Wealth Management, Family Offices and Hedge Funds are based here. Insurances and Captives as Allied World and AON and numerous service providers as Interactive Brokers and Arisco complement the cluster. Zug has also become a global hub for Blockchain/Crypto and Fintech companies known as the Crypto Valley including the first Crypto Bank AMINA and the market leader in crypto custody, Bitcoin Suisse. Leading Swiss Financial Services Institutions and platforms also have their home in the Canton of Zug such as the Institute for Financial Services Zug IFZ, the Swiss Private Equity and Corporate Finance Association SECA, the Swiss CFO Forum and the VQF, the leading self-regulatory organization in the parabanking sector.
Quotes from leading business personalities
Partners Group was established in Zug in 1996 and "cut its teeth" here. We have expanded our office several times to accommodate our growth. Zug has proven to be an outstanding base and a reliable partner for our growing global business, providing the resources and infrastructure we require for our international focus and needs.»

Juri Jenkner
President – Partners Group
Zug has been instrumental in the success story of Bitcoin Suisse. As our founding home back in 2013, the Canton and the City have offered not only a thriving economic and regulatory environment, but also a mindset that embraces innovation and longterm vision. From here, we have grown into Switzerland’s leading and oldest crypto financial service provider. With its unique combination of stability and a progressive mindset, Zug remains the ideal base to drive crypto adoption and shape what’s next in finance. And we are proud to be part of it.»

Andrej Majcen
CEO & Co-Founder – Bitcoin Suisse
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